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These programs are designed to generate immediate changes in consumer behavior and are offered through leading grocers around the world.
Ed Heffernan has been responsible for growing Alliance Data into an S&P 500 and Fortune 500 company that has ranked in the top 1% of corporations in terms of shareholder return since he led its initial public offering in 2001.
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That data-driven insight enables us to build dynamic and creative loyalty marketing programs and strengthen and deepen relationships between our clients and their customers.
In today’s changing-by-the-minute digital landscape, that’s more crucial than ever.
At Alliance Data’s card services business, we know 40 million consumers. They carry one (or more) of our clients’ branded credit cards, either in their wallet or on their mobile device.
We manage more than 160 branded credit programs — private label, co-brand, and commercial — for the world’s most recognizable brands. When you use your Caesars Entertainment, Pottery Barn, J.
Additionally, Ed serves as a trustee for campus affairs at Wesleyan University and is a member of the Board of Overseers for Columbia Business School.With the science fueled by our Conversant business, a global leader in cross-device matching technology and user-to-device accuracy, we’re able to connect our clients and brands to 263 million consumers across computers, smartphones, tablets, and connected TVs. We built our expertise through one of the most successful coalition loyalty programs on the planet — Canada’s AIR MILES® Reward Program.We bring together your grocer, your pharmacy, your gas station, and other retailers under one coalition loyalty program, which allows consumers to earn points and rewards for their everyday purchases.His promotion to President and CEO in 2009 occurred in the midst of the Great Recession, a period during which he not only guided the company through the economic storm but delivered growth despite the macroeconomic downturn.Ed is the architect of the Company’s unique business model, which, through its three businesses, offers a full suite of data-driven, targeted marketing solutions through three primary lines of business balanced to navigate through economic cycles, delivering consistent strong financial performance.